Bergen Tech Automotive Collision Repair

Bringing Collision Repair to Life Beyond the Shop.

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Bergen Tech Automotive Collision Repair gives students hands-on experience in automotive repair, refinishing, painting, and collision work. Our goal was to take everything already happening inside the shop and build a stronger creative presence around it.
Laynix works alongside Bergen Tech ACR across social media, content strategy, media production, apparel design, and creative direction. WE turned the work, students, and culture of the program into content people actually want to see.

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THE CHALLENGE

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There was never a shortage of interesting work happening inside the shop. The challenge was showing it. Rather than treating ACR like a traditional school account filled with announcements and static photos, we wanted to capture what actually makes collision repair interesting: the transformations, craftsmanship, students, personalities, vehicles, tools, and creativity behind the work.

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SOCIAL MEDIA & CONTENT

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We developed a repeatable content strategy built around what naturally happens inside the shop.
Instead of constantly asking “What should we post?”, content is built around several core areas: student projects, before-and-after transformations, shop education, student personalities, automotive culture, and entertaining short-form content.
Monthly content planning establishes the concepts, hooks, filming direction, scripts, and captions ahead of time, while still leaving room to capture unexpected moments happening in the shop.The result is content that feels less like traditional school promotion and more like an inside look at what it's actually like to learn and work in collision repair.

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MEDIA PRODUCTION

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Strategy only matters if it becomes something people can actually see.
Laynix films and produces original media inside the collision shop, documenting student projects, repair processes, transformations, shop culture, and the people behind the work.
Short-form video, photography, process footage, student features, and before-and-after content create an expanding media library that can be used across social media, program promotion, apparel launches, and future campaigns.

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APPAREL & DESIGN

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The ACR identity also needed to exist outside the screen.
Laynix developed apparel concepts inspired by automotive and collision-repair culture—not simply another school logo placed on a shirt.
Design directions have explored paint guns, spray patterns, paint drips, vehicles, muscle cars, automotive graphics, and comic-inspired artwork to create pieces that represent both the technical and creative sides of the shop.

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The goal is simple: make something students genuinely want to wear while still representing Bergen Tech ACR.

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CREATIVE DIRECTION

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Social media, video, photography, and apparel shouldn't feel like completely separate projects.
Everything is being developed around a shared ACR identity:
CRAFTSMANSHIP.
CREATIVITY.
AUTOMOTIVE CULTURE.
STUDENT PERSONALITY.
TRANSFORMATION.

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That creative direction helps make the program recognizable beyond any individual post, video, or piece of apparel.

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THE RESULT

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What began as individual creative projects has grown into an ongoing marketing and creative system for Bergen Tech ACR.
Laynix continues to help transform the work happening inside the collision shop into social content, original media, apparel, and a stronger identity for the program as a whole.
The result isn't simply more content, but a better way for students, future students, parents, and the wider community to experience what Bergen Tech ACR is actually about.