Bergen Tech ACR Apparel

About the brand

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Bergen Tech ACR, a technician area within Bergen Tech Paramus campus is known for teaching auto body students with skills they will use out in the real world, sought to enhance its online visibility and drive e-commerce sales. Despite having a loyal customer base and superior products, Bergen Tech ACR digital footprint was not reflective of its market position. The brand partnered with our agency to develop a new and improved digital marketing strategy that focused on content marketing, new designs, and targeted advertising to elevate brand awareness and boost online engagement..

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What we did

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The project began with us talking to the teacher about this great idea for improving traffic, we then got to work and pushed out some mock up designs for him, he approved of these said designs, which we then posted flyers around campus and on his social media platform for the ACR Instagram page.

We devised a robust content marketing strategy that included the creation of engaging, informative blog posts centered on the class and it's new clothing Apparel, trends of what we saw was working online to increase followers/likes, and hosting events to drive traffic. These efforts were complemented by an optimization plan to improve  organic traffic to Bergen Tech ACR website.

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Client Testimonial

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"Their strategic approach to create designs, manage our socials, and hand out flyers made a big impact but also significantly increased our website traffic."